Skyrocket Sales During Product Launches
Launching a product is an extremely lucrative business model in the online money-making niche. This industry, which often overlaps with Affiliate Marketing Strategies, is worth millions of dollars and has been thriving for years, and therefore its popularity continues to grow.
Every day, many information products and software tools are launched online on various platforms. And of course, Affiliate marketers rush to promote these products to their email subscribers or followers with hopes of making sales and earning commissions.
Despite the criticism this industry faces due to scams, low-quality products, and untrustworthy vendors, one fact remains unchanged. There is an enormous pool of buyers in the market.
With unsatisfying jobs and the increasing cost of living, there are loads of people turning to the internet in search of a side gig that can supplement their income. Many others, however aspire to generate a full-time income that allows them to escape the rat race and work on their terms (oh la la – freedom awaits).
No matter what skeptics may say about this opportunity, it has been ripe for the taking for years.
However, while many affiliates attempt to promote products, only a small percentage of these will achieve success, while lots more experience dismal results.
Why does this happen?
The answer is simple. Successful affiliates adhere to proven strategies that consistently drive repeated sales for them.
In this article, we will explore these Affiliate Marketing Strategies. Although they may appear straightforward, they are not necessarily easy. It requires dedication and effort on your part. Although many people assume they will make fast money online, this is not a reality these days.
Hard work is essential. If you implement the following tips, they will be effective for you. Let’s get started!
1 – Establish a Community/Audience/Email List
You have probably heard the phrase, “The money is in the list.” Well, it does hold true. Building a list of email subscribers who genuinely like and trust you is one way to bring in a significant amount of highly converting traffic to the affiliate offers you promote.
To create a community you will need to direct traffic from your chosen platform to a crafted landing page. You can easily create pages using tools like Systeme.io.
Although Systeme.io has paid plans, their free plan will allow you to create landing pages and an email list.
Whether you maintain a blog and SEO, utilize Facebook groups, leverage Instagram/TikTok marketing or YouTube. Links from these platforms should eventually lead visitors back to your landing page.
You’re always trying to attract visitors from these high-traffic platforms to grow your email list, which is the one valuable asset you possess: it’s yours. Every other platform you use is, like, rented property. There’s always a risk of losing your accounts – but your email list will always be yours.
2 – Foster a relationship with your subscribers
To establish trust and loyalty with your subscribers, it is crucial to provide value and maintain integrity.
Remember that the individuals reading your emails are real people; they’re not just cash cows to be milked on a daily or weekly basis.
Avoid endorsing products that are scams, pure rubbish or you haven’t tested yourself. Once trust is lost, rebuilding it becomes extremely challenging. Your conversions will plummet, and people won’t believe in your recommendations, resulting in less sales or no sales at all.
Now let’s take a moment…
If you don’t have an email list or people to promote to, it is impossible to become a top affiliate. You need to be actively creating a list and building an audience before promoting a launch product. Prioritize building an audience and an email list before promoting launches – this is the foundation for a great affiliate marketing business.
Remember that all the tips below assume you already have an audience to market to. So, getting this aspect right should be your focus first.
Newcomers often make the mistake of focusing on promoting products without building an audience and establishing trust. They become fixated on the monetary aspect of their business and forget the human element.
They have essentially put the cart before the horse. Their disappointing results reflect their business strategy.
Now, let’s delve into affiliate marketing strategies!
3 – Be Prepared
Many of the popular online product vendors list their product launches on platforms like Muncheye. It’s important to watch these events to stay updated about what’s happening in the marketplace.
By preparing for a product launch in advance, you’ll be able to plan your strategy ahead of time. Jumping into a launch at the last minute means you won’t be as prepared as other affiliates who have already strategized and might easily surpass you in joint venture contests.
Several product launches feature contests where affiliates compete to see who can sell the most copies…. Winners often receive substantial monetary prizes that could amount to hundreds of dollars.
So, if you want to maximize your revenue from a promotion, it’s best to prepare beforehand.
4 – Generate Excitement
In the picture below, we have highlighted a product launch called “Power Of Journaling PLR Bundle.”
You might notice that this product is scheduled to be launched in December. Instead of sending an email to your list on the day of the launch, it would be more effective to build anticipation for the offer before the actual launch date.
To quote Terrence Howard, “When there’s a buzz around a beehive, you know they’re producing honey, in there.”
You can achieve this by sending an email to your list a day or so before and informing them that you have come across an offer that would be beneficial for them, promising to provide more details tomorrow.
By dropping hints and generating excitement, your subscribers will be eager to learn more about the offer. This approach will pique their curiosity, and they will look forward to receiving your email the next day.
5 – Offer a bonus to incentive your audience
Nowadays, it has become quite common for marketers to offer bonuses when promoting a product launch. Buyers have come to expect these bonuses before making a purchase.
The marketers, who have flooded the market and even ruined it with bonuses that include everything but the kitchen sink, are entirely responsible for creating this ” expectation. “
As a result, subscribers now engage in what can be called “bonus shopping,” comparing the affiliates’ offerings and choosing to buy from the one with the best bonuses.
Subscriber loyalty takes a backseat, and it is almost a certainty that subscribers will get what they consider to be the best bang for their buck.
Given this scenario, if you want to achieve affiliate sales, succeed in JV contests, or perhaps win them, you will also need to participate in the bonus game.
However, it’s essential to offer bonuses that are relevant and complementary to the product being promoted.
For instance, if someone is purchasing journaling PLR (Private Label Rights), as mentioned earlier, you could give them a set of journaling PLR articles as a bonus.
Similarly, if they are buying a guide on creating children’s books, you might consider offering graphic template packs containing illustrations for use in those books.
Make sure that the bonus you put together aligns with the product offer if you want it to effectively convince buyers.
However, it’s important not to overdo your bonuses.
For instance, if the product costs $17 and your commission per sale is $8.50, it wouldn’t make sense to spend weeks creating a bonus that only results in a few sales. Remember, your time and effort are valuable, so find the right balance.
6 – Create a bonus preview page
Often, it’s not enough to offer bonuses alone. You need to package these bonuses as well. One effective approach is to create a product mockup of your bonus using Canva and include it on a bonus page within Systeme.io.
Then give your audience a glimpse into what they’ll receive as part of your bonus while focusing on highlighting its value.
Don’t forget to include your affiliate link on the buy button so that visitors can easily access the sales page and claim their bonus after making a purchase.
Alternatively, you have the option of utilizing a tool such as Commission Gorilla, which allows you to effortlessly add bonuses to a pre-built page.
This tool streamlines the process by taking care of hosting all your pages for you. It’s a great solution when it comes to creating bonus pages.
7 – Identify a Flaw In The Offer
Typically, most affiliates tend to over-hype and praise the offer they are promoting.
They make it appear as if the product is a game changer and boasts profit potential that will leave their heads spinning.
However, it’s best to avoid this hyperbole as your subscribers are likely already skeptical.
To make your promotion more credible, it’s important to acknowledge limitations or shortcomings in the product. These flaws should be accurate but in no way deal breakers.
Referring to our example of promoting the journaling PLR bundle, we can mention how it primarily consists of written content but could have benefited from including some videos as well.
This acknowledgment demonstrates that while there is room for improvement, the product still holds value.
Sometimes, when you come across an offer, your instinctual reaction might trigger thoughts in your mind. Pay attention to these thoughts.
- Maybe the sales page doesn’t look as appealing
- Or the sales copy could use some improvement
- the sales video lacks excitement
Whatever impressions you may have, it’s important to acknowledge that some of your subscribers might have similar concerns. These objections could potentially impact your sales.
That’s why it’s crucial to address these objections transparently.
For instance, if the sales copy isn’t top-notch, you can mention something like, “While the sales copy may not be perfect, don’t let that discourage you. The product itself is exceptional. Remember, you’re investing in the product and not its marketing.”
By addressing these objections head-on, you’re effectively persuading your audience to look past them.em.
Ultimately what truly matters is that the product must deliver on its promises. Everything else is background noise..
8 – Make a comparison with another product
How do judges determine the winner of America’s Got Talent?
They compare all contestants against each other to identify who stands out as the overall best singer.
Likewise positioning your product, against another one can make it appear better.
Let’s say one of your Affiliate Marketing Strategies is promoting a page builder software that’s for sale on WarriorPlus. This software allows you to create landing pages, sales pages, and more. As part of your promotion, you can compare it to other page builders like OptimizePress and Thrive Themes.
- Maybe your offer stands out because it’s more affordable compared to others.
- Perhaps it’s easier to use with an easy learning curve.
- Another advantage could be the pages load a lot faster.
By showcasing your promoted offer against competition with a great reputation, you highlight the status of the offer, making it appear better.
Now let’s be honest here. OptimizePress might be considered the top page builder; however, it costs $199 per year for one site. On the other hand, the page builder you’re promoting costs $47 per year for unlimited sites.
In this case, honesty is important.
You can inform your followers that while this page builder may not surpass OptimizePress in every aspect, it still provides all the features for building pages—without having to pay nearly $200 annually for just one site!
With this software, you can create pages as you want across multiple sites.
This offer is more affordable compared to OP3. Won’t leave you in a situation where you must take out a mortgage on the place you currently live in!
9 – Show them how to utilize the product
One of the ways to make a sale and convince your audience that the product delivers on its promises is by demonstrating that you have successfully used it.
Promoting a page builder? Build a page using the software. Present it to them.
Promoting a guide on creating products using public domain content? Create a product using content and let them see it.
When you can provide evidence that the offer you’re promoting actually works, your followers will eagerly buy through you.
10 – Promote other products
While promoting one offer, you can also introduce offers on the backend.
You might be wondering, “Wait, what?”
Let’s say Bob has visited your bonus page and purchased the product through your affiliate link.
On the product access page, he will be able to download your bonus. Most affiliates simply provide a link to the zip file containing the bonus.
If someone is utilizing the WarriorPlus platform, this is the place where they will input the bonus URL…
To promote other relevant products, it’s important to create a download page where customers can access the bonus to download.
On this page, you can also showcase 1 or 2 additional affiliate offers that they may be interested in purchasing.
Of course, you need to add your affiliate link to these offers so you can get more sales and commissions.
11 – Email Marketing Rules
Naturally, the optimal time to send emails to your subscriber list is right before the launch. This is when everyone will be actively promoting the offer.
When the launch goes live this is when you have the best opportunity to generate the most sales.
After sending your initial email, it’s expected that some subscribers may overlook or miss the email entirely. To increase their chances of seeing and engaging with the promoted offer, consider sending a follow-up email 8 hours later, specifically targeting those who haven’t opened the first one.
Around 24 hours after sending this email, make sure to reach out to your list as a reminder about the offer. Utilize scarcity tactics if applicable, such as mentioning availability or price increases after the launch.
Remember that if there are any time factors like a dime sale or price increments tied to the product, be sure to include that information in your emails.
Depending on how the launch lasts, it’s up to you whether or not you want to send follow-up emails. However, it’s always an idea to send one email on the last day of the launch.
Some people tend to procrastinate and wait until the moment before making a decision, especially when they know that time is running out for the offer.
12 – Use social media
This step is quite straightforward. If you have a Facebook group or an Instagram profile, you can make posts about the offer you’re promoting. Don’t forget to include your affiliate link so that people can easily click on it.
13 – Consider running Ads
If you’re familiar with paid advertising, you might want to consider running ads to promote the offer. However, be cautious, as ad costs can accumulate quickly. It’s essential to understand how the product converts before investing in ads.
14 – Short term gains, vs long term benefits
There are two points to be aware of
The first point is that if a product has been performing well for you during the launch period, don’t simply forget about it once the launch ends. You can continue promoting and benefiting from it after the launch phase.
Here’s how you can promote your product effectively;
@ Utilize your blog; Write a blog post that highlights the benefits and features of your product. This will help attract customers who visit your website.
@ Incorporate it into lead magnets; Include mentions and information, about the product in your magnets, such as eBooks or free resources. This way you can capture the interest of subscribers. Encourage them to make a purchase.
@ Include it in email sequences; Add emails about the product to your autoresponder sequence. By reminding subscribers about its value you increase the chances of generating sales after the initial launch period.
@ Create a YouTube video; Produce a video that promotes your product on platforms like YouTube. Visual content is. Allows you to reach an audience potentially attracting new customers who haven’t seen previous offers.
Remember, successful promotion goes beyond launching a product; it requires efforts to maximize sales opportunities. Many affiliates tend to focus on offers and forget about products they’ve previously promoted – don’t make this mistake!
A wise approach is to mention products over time, continuing to generate sales long after the initial offer expires. As long as you continue adding leads to your email list, there will always be potential buyers who haven’t yet seen or considered purchasing the promoted product.
Additionally, finding the right balance in email marketing is crucial. While vendors may push for aggressive emailing during launches for their sake, it’s essential to consider the preferences of those on your mailing list.
If you bombard subscribers with emails every hour solely for contest-related sales purposes, many of them might feel annoyed or overwhelmed. Leading them either ignore or unsubscribe from receiving further communications from you.
To maintain engagement and avoid alienating subscribers, adopt an approach by providing content alongside well-timed promotions.
Don’t become overly obsessed with winning a JV contest to the point where you become greedy. Don’t let the vendors manipulate you into sending forceful emails as part of your email campaign.
Many of these vendors have subscriber lists. Rely on affiliates to generate sales showing a clear disregard, for their subscribers preferences. Don’t be one of those vendors.
Remember to exercise moderation in all things…. Always keep in mind that winning a JV contest is not an achievement.
Most vendors will have another product launch in a months time with another contest accompanying it. It’s a cycle to JV contests being far from equivalent to the Oscars.
Contest prizes and bragging rights are temporary; however, having a solid reputation lasts forever.
Let’s conclude things!
The above mentioned 14 Affiliate Marketing Strategies truly get the job done. This is information that has proven effective and works.
Apply these strategies and you will witness growth in your affiliate sales. With an email list, bonuses, and well-crafted emails you can effortlessly generate numerous sales and emerge victorious in multiple JV contests.
Mastering these strategies will pave your way, towards becoming a super affiliate marketer over time.
