If you’re in the online marketing world, there’s no denying that AI tools are taking over.
With ChatGPT making waves and racking up over 100 million users in record time, it’s clear that AI tools are not just a trend—they’re here to stay and are only going to get smarter.
* Are you fighting a losing battle?
Even though AI tools are extremely popular, there are many online marketers who are not too thrilled about them for various reasons—ranging from bland, uninspired content to concerns that these tools are costing people their jobs.
While these are valid arguments against AI, the reality is that you’ll benefit much more by using them strategically rather than resisting the shift.
How to use these AI tools
The most effective way to leverage AI tools is to see them as a means to an end, not the end itself.
AI tools are designed to help you achieve more in less time.
For instance, with an AI app like Ocoya, you can manage all your social media accounts from a single dashboard, generating social media content up to 10 times faster.
You won’t need to log into each social media app individually to post. When you’re running an online business, speed is crucial—and this tool will streamline your social media marketing in record time.
If you’re not using it, you’re putting yourself at a disadvantage.
Your competitors are likely already using these tools to dominate the niche. Not adopting these AI solutions could mean losing market share while you spend more time achieving less.
AI tools simplify many online marketing tasks and save you time in the process. In some cases, these tools may even save you money.
With AI automating certain tasks, you may not need to outsource work to freelancers, boosting your bottom line.
Before looking at the list of tools below…
It’s important to realize that you don’t need all of these tools for your business. Many of the tools listed are alternatives to one another.
For instance, if you’re using Chatfuel, you won’t need Manychat.
However, we’ve included both options to give you flexibility. Some marketers may prefer one option, while others may lean toward the alternative. Ultimately, it’s all about choosing the tool that best suits your needs.
Another thing to keep in mind is this – if there’s a demand for a particular feature, competitors will quickly emerge, offering similar tools to fulfill the same purpose.
For example, there’s a significant demand for AI tools that generate sales copy. A quick Google search will bring up various options like Jasper, CopyAI, Writesonic, Anyword, and more.
You’ll be spoiled for choice. Once again, what matters most is selecting a tool that you’re comfortable with and becoming proficient at using it.
You can only maximize a tool’s potential if you know how to wield it effectively.
With that in mind, let’s dive into 20 of the most powerful AI tools on the market right now.
ChatGPT
We had to start with ChatGPT because it’s currently the most talked-about tool. It can be used for various writing tasks, including:
- Creating blog post titles
- Generating legal pages
- Writing articles, books, white papers, and more
- Generating persuasive sales copy
This is just scratching the surface. ChatGPT can handle hundreds of other types of content creation.
However, because ChatGPT is so broad and powerful, beginners often find it overwhelming. This is especially true when it comes to writing effective sales copy.
To write good copy, you need to understand the components and structure. While ChatGPT can create great copy for you, knowing which prompts to use can be tricky.
In these cases, AI tools that offer a more guided, step-by-step process for generating copy may be easier to use.
Jasper.ai
As mentioned in the previous point, having a tool that guides you through the process is much more helpful when creating sales copy.
Jasper is an excellent conversational AI platform that helps you generate content and sales copy similar to what ChatGPT does—but it simplifies the process by guiding you to provide the necessary information. Unlike ChatGPT, which assumes you already know what you want, Jasper makes it easier by walking you through each step.
CopyAI
Another AI tool that can generate sales copy for emails, landing pages, sales pages, and much more is CopyAI.
CopyAI specializes in producing compelling marketing content quickly and easily. Whether you’re writing persuasive emails, high-converting landing pages, or detailed sales pages, CopyAI simplifies the process by providing you with templates and prompts, ensuring you create engaging copy that resonates with your audience. It’s perfect for marketers looking to streamline their copywriting efforts.
Pictory
Ever since Vidnami was acquired by GoDaddy and vanished, thousands of marketers found themselves without a video creation tool that could match Vidnami’s capabilities…
That is, until Pictory stepped in to fill the gap and developed a platform that enables marketers to create top-notch video content in minutes.
With an extensive library of high-quality, royalty-free stock photos and videos, Pictory allows you to create fully customizable visuals for YouTube videos and other platforms. It’s affordable, and the user interface is simple to navigate.
If you’re into video content creation, Pictory is definitely worth checking out.
InVideo
This cloud-based video editing software is similar to Pictory, though we found Pictory to have a slight edge. However, it’s worth testing both platforms to decide which one suits your needs best.
InVideo offers 5,000 pre-built templates, customizable elements, and an easy-to-use drag-and-drop feature, making it incredibly user-friendly for creating professional-quality videos in no time.
D-ID
This fascinating AI tool allows you to create customized videos with human avatars. It seamlessly combines audio, video, and text to produce highly realistic videos.
It’s perfect for marketers who prefer not to appear on camera, whether due to shyness or privacy concerns. With D-ID, you can still create engaging, professional videos without being in front of the lens.
BHuman
This innovative tool lets you create multiple personalized videos from just one recording.
For instance, if you have a list of 10 customers who purchased your coaching program, you only need to record one video thanking a customer. Then, using BHuman, you can personalize that same video for the other 9 customers.
The AI will replace the name in the video and automatically generate a unique version for each customer—how amazing is that?
This tool is perfect for tasks like onboarding, affiliate recruitment, outreach, and much more, saving you time while still making each interaction feel personal!
Otter.ai
Need a video or audio transcribed without doing it manually or hiring a freelancer?
Then you need Otter. This tool will automatically transcribe your audio, and it supports multiple languages.
One of the standout features of Otter is its ability to detect different speakers in a podcast or multi-person conversation, transcribing the content accurately and neatly by identifying who is speaking.
It’s easily one of the best AI-powered transcription tools available today.
Overdub
This text-to-speech software, created by Descript, is truly impressive. It’s somewhat similar to BHuman but takes things a step further.
Overdub can recognize your voice when you make a video. Once you create a video, you can get Overdub to replace the words you say in the video. It’ll create a very convincing version of you saying the new text (using your voice).
Gone are the days of stiff, robotic voiceovers. With Overdub, you can create dynamic videos that can be easily modified for multiple purposes. To fully appreciate this tool, you’ll need to check out its official site and see it in action!
AdCreative
As the name suggests, AdCreative generates a variety of ad copy for you, including display ads, search ads, social media ads, and more.
With access to a vast library of past successful ads, it analyzes what works and creates eye-catching ad images designed to perform well in the real world.
AdCreative also analyzes keywords to create highly targeted ads and can even A/B split test them to help you find the highest-converting options. Many marketers struggle with creating effective ads, but instead of hiring an expensive media buying agency, you might want to try AdCreative first!
Ocoya
Earlier, we touched on this tool… and it’s essential if you’re involved in social media marketing.
Picture having accounts on Instagram, Facebook, Twitter, LinkedIn, and other platforms – and needing to post content on each one. It would easily take an hour or more just to log into each account and get it done.
Ocoya simplifies this by allowing you to manage everything from a single dashboard. It also offers a variety of features, from scheduling posts to generating captions, and much more. It’s a highly effective tool for driving social media traffic.
Durable
Looking to build a website in minutes?
Durable can help you do exactly that. Gone are the days of messing with code or spending hours navigating page builders.
Simply launch Durable, and this AI-powered website generator will create a complete website for you (with images and copy) that looks polished, trustworthy, and professional. From there, all that’s left is to fine-tune the content and make the site your own.
Chatfuel
Chatfuel is one of the most popular chatbots, often used with Facebook Messenger. It allows you to respond to frequently asked questions from your followers or customers with ease.
Simply input a few pre-made answers to the common questions you receive into your Chatfuel account, and it will handle the automation for you, 24/7. By providing quick responses, you’ll enhance engagement with your audience.
For any questions that require a personal reply, you can always address them during your working hours. Chatfuel is an incredibly useful tool for marketers leveraging Facebook for traffic generation.
Manychat
Manychat is a highly versatile chatbot platform, very similar to Chatfuel, but with some unique features that may make it a better fit depending on your needs. It integrates seamlessly with Facebook Messenger, Instagram, and even SMS, allowing you to reach your audience on multiple platforms from one dashboard.
What sets Manychat apart is its user-friendly drag-and-drop interface, which makes creating automated conversations easy, even for beginners. You can build complex chat flows, collect user data, and send personalized messages based on triggers or user actions.
Before signing up with any chatbot platform, it’s worth exploring Manychat to see how its features, such as detailed analytics, easy-to-use templates, and integration options, align with your marketing goals. It’s a powerful tool for businesses looking to boost engagement and generate leads through automated conversations.
Analisa
Analisa is a highly specialized AI tool designed to provide detailed analytics for Instagram and TikTok. It offers insights into your profile, hashtags, and follower demographics, giving you all the crucial information needed to create targeted and effective videos.
Here are some of its key features:
- Campaign Reporting
- Follower Demographics
- Follower Authenticity
- Content Engagement
- Historical Data
- Tagged Relationships
- Influencer Mapping
- Competitive Analysis
Analisa is an invaluable resource for marketers focused on TikTok and Instagram, helping you refine your strategy, understand your audience better, and outpace your competitors.
Profile Picture Maker
This AI tool may not have as many features as some of the more robust options out there, but what Profile Picture Maker does, it does exceptionally well.
Need a professional-looking circular profile picture for your sales page but only have a square photo?
If you lack graphic design skills, editing this kind of image can be challenging. Fortunately, Profile Picture Maker handles it for you in seconds, transforming your square photo into a polished, circular profile image.
It also comes with a handy feature for removing the background from your photo, making it even more versatile.
Try Profile Picture Maker Here
Beautiful
If you’re looking to create tutorial videos for your YouTube channel, conduct a webinar presentation, or lead a coaching class, and you want visually appealing slides for your presentation…
You should definitely consider using Beautiful.ai.
This platform offers a variety of pre-built layouts that are fully customizable, enabling you to create stunning presentations with ease. With Beautiful.ai, you can quickly whip up professional-quality slides in a fraction of the time it typically takes.
Additionally, Beautiful.ai includes a collaboration feature, allowing you and your team to work together seamlessly on a presentation. Whether you’re brainstorming ideas or making last-minute adjustments, this tool enhances teamwork and ensures your presentations are polished and impactful.
Predis
Predis is a versatile social media tool designed to help you grow your social media following. By automating most of the repetitive tasks, it allows you to focus on working on your business instead of getting bogged down in day-to-day operations.
Similar to Ocoya, Predis offers a wide range of functionalities that can be used for TikTok reels, social media ads, scheduling posts, eCommerce product videos, and much more. This flexibility makes it an excellent choice for marketers looking to enhance their social media presence and streamline their workflow. With Predis, you can maximize your productivity while effectively engaging with your audience.
Brandwork
Brandwork harnesses the power of AI to create logos, images, icons, and more. What sets it apart is its unique approach: you’ll complete a questionnaire, and based on your responses, the AI tool will generate logos along with various icons tailored for your business.
You can expect to receive these brand assets within 24-48 hours, depending on the package you select.
When comparing Brandwork to hiring a freelance graphic designer on platforms like Fiverr, it becomes clear that Brandwork is a more cost-effective solution, as it provides a greater variety of options.
If you’re looking to establish a strong brand identity for your web properties, Brandwork is definitely worth considering.
Keyword Insights
This AI keyword tool is significantly more affordable than Ahrefs or SEMrush. While it may not offer the same depth of data as those two platforms, Keyword Insights boasts several valuable features that can enhance your keyword research efforts.
Here’s what you can do with it:
- Generate hundreds of related keywords
- Group your keywords into tight, focused clusters
- Discover the search intent for these keywords
- Create content briefs based on these keywords
The tool is user-friendly, making it accessible for anyone looking to streamline their keyword research process. Additionally, you could offer keyword research as a service on platforms like Fiverr, using Keyword Insights to handle the heavy lifting. For freelancers, this tool can easily pay for itself.
If you’re planning to conduct keyword research, Keyword Insights is an immensely effective and pragmatic choice.
Wrapping Up
When choosing an AI tool, you’ll want to pick one that has features which will assist you in your business. The goal is to speed up the processes in your ‘system’ without sacrificing quality.
Many of the paid AI tools have free trials for you to test out the tools. Make sure you use these opportunities to get a feel for the tool. Don’t be too quick to sign up before giving the software a test drive.
Besides the tools mentioned above, there are many other AI solutions such as:
- Synthesia for video generation
- MissingLettr for social media marketing
- PhantomBuster for lead generation
- Grammarly for content editing
- Phrasee for marketing messages
There are so many options for you to choose from, so exercise due diligence and pick one that delivers on its promises.
AI tools can be massive time and cost savers if you leverage them well. They’ll increase your efficiency, productivity, and effectiveness, thereby allowing you to stay competitive in today’s fast-paced digital landscape.
With the right AI tools in your arsenal, you can streamline your operations, enhance your marketing strategies, and ultimately drive better results for your business. Start using them today!
